Getting social media right is the single biggest marketing frustration for business owners because they know it has the power to make or break their brand.
Over the last seven years, I’ve established and executed fully-integrated social media strategies for large-scale brands and emerging startups.
My expertise includes:
Social Media Audits
Taking a look at what’s worked – and what hasn’t – is key to laying down an effective social media strategy. I’ll help you to decide which platforms are most meaningful to your target audience and devise a plan of impact for each channel.
Community Management & Customer Service
If customers are communicating with you on social media, it’s a great opportunity to put your best foot forward and deliver a seamless brand experience they will never forget. I can help train you and your team to communicate authentically in this space.
Handling a crisis on social media is about sincerity, transparency, and being committed to making things right for the customer. I have extensive experience in managing brand reputation on social media and can devise a strategic plan-of-action to mitigate any potential damage to your business.
Creating high-quality, valuable content is the goal for any successful marketing strategy. Achieving this with the right balance of budget and production value requires creativity, experience, and hands-on practical skills.
Optimising copy, content, and calls-to-action to ensure you have the most profitable campaigns. I’ve directly managed campaigns and paid media agencies to get the highest ROI on social ads with budgets in excess of £50,000.
I’ve developed marketing plans for every type of company, big and small. The key to success is defining a clear vision and relentlessly tracking results.
My framework for developing successful marketing strategies includes:
Reporting & Analytics
You can’t manage what you don’t measure. If you don’t currently run reports or analyse data, I’ll help you get set up so tracking marketing results become common practice for your business.
Marketing Channel Audits
Websites, email marketing, and social media: I’ll help you assess which channels are producing the greatest impact on your business, and which ones you can free up to focus your attention where it really matters.
Most people have to guess where they allocate their time. I’ll help you and your team to track your hours and analyze what 20% of effort is producing 80% of results so you can do more of what works and less of what doesn’t.
Planning & Objective Setting
By identifying a vision and working backward, I can help you define clear marketing objectives for your business, and devise a laser-focused plan to meet your goals.
Campaigns & Content
From digital platforms to third-party partnerships, I’ve successfully managed numerous product launches and campaigns from start to finish, always delivering on time and under budget.
This experience includes:
Budgeting & Planning
Maximising every dollar requires a strong plan-of-action and persistent attention to detail. From budgets of £100 to £150,000, I have found a way to balance production and media costs to have the biggest impact and campaign reach.
The deepest customer engagement often comes from a well-paired partnership. Researching the best influencers and developing strong relationships with them helps to make media budgets go the extra mile.
Photography / Video / Graphic Design
I’ve created short promotional videos, photographic and design assets for various brands on smaller budgets. Creating visual content is a personal hobby and passion of mine.
I’ve worked with creative teams and agencies from start to finish, developing clear briefs and managing the creative process to deliver assets that are on brand and on budget.
I’m a skillful writer with a passion for storytelling and blogging. This comes in handy for website copy, social media content, ads, email marketing — any type of written communication your business may need!
I’ve launched numerous websites from scratch, managing design, content production, server hosting and technical set-up. I can create a website for you or help manage your existing one.