As Social Media Coordinator for the high street fashion retailer, my role was to create and curate the most exciting and inspirational content across the brand’s social media channels. Not long after I joined the business it became clear that a bigger brand story needed to be told.
The solution was to create a branded blog to connect with fans and customers in a more meaningful, thoughtful way.
I produced, designed, and launched the official Accessorize Blog, creating all written, photographic and design content, as well as setting up the domain name, web hosting and adapting the blog template to fit the brand.
The blog was shortlisted for Best Brand Blog by the Cosmopolitan Blog Awards 2012 and still exists today.