Hult International Business School is one of the fastest growing business schools in the world.
With campuses based in Shanghai, Dubai, London, Boston and San Francisco, and over 2,000 students representing 130 nationalities, no one student experience is the same.
Competing against established schools, Hult’s greatest challenge was brand recognition, and a key component of that was the student experience.
To solve this problem I created the Hult Global Ambassador Program, leveraging brand advocates across digital channels to tell a comprehensive brand story.
My role involved setting up the program and its campus partners, recruiting and managing students, and curating their activities across digital assets. Currently, in its fourth year, the program still runs across Hult’s global network of campuses.